Income Tax returns: India’s largest online marketplace for financial products Paisabazaar.com has announced that it has received nearly 50,000 registrations in August on its new income tax-filing platform, which is currently in beta phase. The platform had also launched an incentive campaign for tax filers, with lucky draw winners to be rewarded with 5 smart TVs, 100 Bluetooth headsets and more. The campaign was introduced to promote tax filing before August 31 deadline, extended from July 31.
“Paisabazaar.com’s mission is to create a comprehensive platform that meets every personal finance need of our consumer. As a market leader and one of India’s most trusted financial services consumer brands, we want to build on the trust of our consumers by providing them with a world-class platform to file their ITR for free,” said Naveen Kukreja, CEO & Co-founder, Paisabazaar.com.
The platform is in partnership with 129 financial services players including banks, NBFCs, digital lenders and mutual fund houses. It currently offers more than 300 financial products on its platform to meet all consumer borrowing and investment needs. It had introduced the beta version of the tax filing platform for its customers in June.
The platform said that it will continue to make the process of income tax return filing more simple over the next few months.
“Customers hereon can file their income tax returns on our new tax-filing platform conveniently, in a matter of a couple of minutes and for absolutely free. Over the last few years, we have seen a clear customer preference for DIY digital platforms, and with traffic on Paisbazaar growing at 300% p.a., we aim to build the best-in-class tax-filing platform for our growing customer base,” said Radhika Binani, Chief Product Officer, Paisabazaar.com.